Recently, at the Chengdu Auto Show, regarding the topic of the integration of Roewe and Flyme brands that the market cares about, Yu Jingmin, Executive Deputy General Manager of SAIC Passenger Car, stated in an interview with First Financial and other media: "Today, I can announce that we will focus on the integration of Roewe and Flyme marketing service organizations, and will take on greater responsibilities in the following three aspects. First, we must fulfill the promises made to users; second, we must do well what we have promised to dealers; third, we must accelerate the pace and further develop the product portfolio of Roewe and Flyme."

Flyme Automobile, formerly known as SAIC R, is an independent new energy brand under Roewe. At the end of October 2021, Flyme Automobile officially began market-oriented operations as an independent company. Now, under the strategy of SAIC Group's construction of a large passenger car sector, Flyme and Roewe are further accelerating and deepening their integration, focusing on core resources, and improving overall efficiency.

Promoting the integration of Roewe and Flyme marketing service organizations is just one of the important tasks of the new management of SAIC Passenger Car. In August this year, SAIC Group announced a number of high-level personnel changes, including those at SAIC Passenger Car. Yu Jingmin, former Party Committee Secretary and Executive Deputy General Manager of Sales and Marketing at SAIC Volkswagen, was appointed as Executive Deputy General Manager of SAIC Passenger Car; Zhu Yong, former Executive Director of the Power Drive Platform at the Business Planning and Project Management Department of SAIC Passenger Car, was appointed as Deputy General Manager of SAIC Passenger Car.

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Regarding this personnel adjustment, Yu Jingmin described it as "decisive and swift," and said "there is no adaptation period, I took office immediately." The Chengdu Auto Show was also the first collective appearance of the new management of SAIC Passenger Car. Within half a month of taking office, Yu Jingmin, known as the "fire brigade captain," set a sales target of 200,000 vehicles for Roewe this year and planned to make some adjustments in structure, personnel, and key methodologies.

Public data shows that in July of this year, Roewe's sales volume was 8,759 units, a year-on-year increase of 15.63%, reversing the previous downward trend. From January to July of this year, Roewe's cumulative sales volume was 70,333 units, a year-on-year decrease of 22.08%. This means that for Roewe to achieve the aforementioned sales target, it needs to achieve an average monthly sales volume of 26,000 units in the next five months, which is a significant challenge.

When discussing the future development direction of the Roewe brand, Yu Jingmin positioned it as the "new Volkswagen." He stated that in the near term, the first priority is to polish Roewe's technology brand, including the hybrid system "Great Beauty" and "Super Safety Commitment," and secondly, marketing should return to its essence.

Coinciding with the beginning of the "Golden September and Silver October," the Chengdu Auto Show has also become an important battleground for many car companies to achieve their annual sales targets. Roewe also showcased its D family's full range of products, including Roewe D7 DMH, Roewe D7 EV, and Roewe D5X DMH. At the same time, fuel models such as Roewe RX5 PLUS, i5, and iMAX8 were also displayed. In order to increase product competitiveness, Roewe also brought exclusive subsidy policies for customers in the Sichuan and Chongqing regions. With the double overlap of national and factory subsidies, the replacement subsidies for Roewe D7 DMH, Roewe D7 EV, Roewe RX5, and Roewe iMAX8 reached as high as 50,000 yuan; the replacement subsidies for Roewe D5X DMH and Roewe i5 also reached as high as 40,000 yuan, with the fully paid Roewe i5 starting at only 39,800 yuan after the subsidy.